Eton Shirts

Eton Shirts is a global shirt brand founded in Sweden 1928. Their shirts can be found in 1,500 stores in over 50 countries, with flagship stores in Frankfurt, London, New York and Stockholm.

We transformed their brand into digital-first by adding simplicity and heritage to their identity, without compromising usability or function. Together we shaped their next e-commerce consumer experience with close attention to details and stable technology solutions.